Resignation announcement of Adoray Home Health & Hospice’s CEO

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Submitted by Amber Bettinger, Adoray Director of Marketing & Development

BALDWIN, WI – Adoray Home Health & Hospice has announced the departure of Chief Executive Officer Amanda Gustafson, effective June 26, 2024. Mrs. Gustafson will be embarking on a new journey as the Executive Director of Big Bend Hospice, a not-for-profit hospice based in Tallahassee, Florida. Her decision to transition reflects a heartfelt desire to be closer to her family spread across the state of Florida.

Amanda has worked in the Baldwin community since 2009, initially serving at Western Wisconsin Health as the Director of Marketing and Fundraising before joining Adoray Home Health and Hospice in 2017. Reflecting on her time, she expressed, “It has been a great privilege and pleasure to spend the last 16 years working in the Baldwin Community and truly an honor to lead Adoray and work alongside such dedicated staff and volunteers.”

The Adoray Board of Directors is actively engaged in exploring options to identify the next leader for Adoray Home Health and Hospice. They are steadfast in their commitment to ensuring sustainable operations and maintaining the momentum and success achieved together as a team.

Eilidh Pederson, Chair of the Board, stated, “The Board of Directors is actively exploring options to identify the next leader for Adoray Home Health and Hospice. We are dedicated to ensuring sustainable operations and maintaining the momentum and success we have achieved together as a team.”

For nearly three decades, Adoray has been a pillar of care in Western Wisconsin, dedicated to ensuring aging community members receive the support they need to age comfortably at home. The organization remains committed to enhancing its programs and services to meet the evolving needs of the community, including recent additions such as 11th Hour Companions, Companion Pets for patients with Dementia, and an End of Life Doula program.

About Adoray: Established in 1995, Adoray Home Health & Hospice has been dedicated to improving the quality of life throughout the healthcare journey for individuals and families in Western Wisconsin. Providing Home Health, Palliative, and Hospice care across several counties, Adoray continues its mission to be a trusted partner in care.

For more information on Adoray’s services, please call (715) 629-1888 or visit adoray.org. Adoray Home Health & Hospice: your local partner in care since 1995. For inquiries or assistance, please contact Amber Bettinger, Adoray’s Director of Marketing & Development, at a.bettinger@adoray.org.