Submitted by Ryma Lindquist, Community Relations Director, Western Wisconsin Health
BALDWIN, WI – Western Wisconsin Health (WWH) is honored to have received a $5,000 donation to its Cancer Center from Nilssen’s Group, made possible through a Breast Cancer Awareness promotion in partnership with Kretschmar Premium Deli Meats.
During the month of October 2025, Kretschmar pledged to donate 50 cents for every pound of its premium deli meat sold at Nilssen’s Foods and Dick’s Fresh Market locations, with a total contribution capped at $5,000.
The initiative was brought forward by a Kretschmar deli representative as a meaningful way to support breast cancer awareness while giving back to a local cancer center serving the community.
Nilssen’s Foods, and Dick’s Fresh Market locations enthusiastically embraced the promotion, decorating their departments with Power of Pink materials and placing informational stickers on Kretschmar premium deli meat products to highlight both the donation effort and its local impact.
Their dedication and engagement helped drive impressive results, with customers purchasing 10,956 pounds of Kretschmar premium deli meats throughout October, surpassing the goal and securing the full $5,000 donation for the WWH Cancer Center.
“Reaching this goal for such a remarkable cause was something our entire team felt passionate about,” said Jason Nilssen, owner of Nilssen’s Group. “Knowing that these dollars would stay local and directly support patients in our own communities made this effort even more meaningful. Community is at the heart of what we do, which is why selecting the Cancer Center at WWH felt like the right choice.”
The donation will directly support cancer care services at WWH, helping ensure patients can receive high-quality, compassionate care close to home.
“We are incredibly grateful to Nilssen’s Group, Kretschmar Premium Deli Meats, and their deli teams for this generous donation,” said Sarah Weiske, Development Manager at Western Wisconsin Health. “This support enables our Cancer Center team to continue delivering exceptional, patient-centered cancer care close to home for our rural community.”
WWH extends its sincere thanks to Nilssen’s Group, Kretschmar Premium Deli Meats, and the many customers who supported the Power of Pink promotion, helping to make this meaningful contribution to the WWH Cancer Center possible.
