Submitted by Ryma Lindquist, Community Relations Director, Western Wisconsin Health
BALDWIN, WI – Western Wisconsin Health (WWH) is pleased to welcome James Roe, MA, LPC, to our Behavioral Health team. With over a decade of counseling experience and a deep commitment to supporting individuals and families on their journeys toward wellness, James brings a wealth of knowledge, compassion, and expertise to our community.
James earned both his Bachelor of Science in Mental Health and Human Services and his Master of Arts in Counseling from Franciscan University of Steubenville, Ohio. He became a Licensed Professional Counselor (LPC) in 2017 after completing over 3,000 hours of supervised practice and later added a specialty certification to treat substance use disorders. He is trained in a range of evidence-based therapeutic approaches, including Acceptance and Commitment Therapy (ACT), Cognitive Behavioral Therapy (CBT), Motivational Interviewing (MI), and Internal Family Systems (IFS).
James began his career in 2014 as a counselor-in-training and has since gained experience in vocational rehabilitation, substance use treatment, crisis assessment and management, and outpatient mental health. He has supported individuals, couples, groups, teens, and adults and believes that a holistic approach to care, one that considers the whole person, is essential to helping clients thrive.
Originally from Milwaukee, Wisconsin, James grew up on a small hobby farm outside Medford in north-central Wisconsin. His Midwestern roots have shaped his passion for building strong, supportive communities. Throughout his career, he has served on several community boards, most recently as part of the Dunn County Coordinated Community Response (CCR) advisory team, which brings together professionals and community members to support survivors of domestic and sexual assault through the mission of The Bridge to Hope.
James is deeply passionate about growing Western Wisconsin Health’s treatment programs for individuals with substance use challenges. “We all know the impact drug and alcohol use has on families and communities,” he said. “Evidence-based practices are making a difference every day, and I want to bring those solutions here—meeting people where they are and helping them build healthy, fulfilling lives. That’s at the heart of what we do at Western Wisconsin Health.”
When he’s not working, James enjoys playing board games, running outdoors, and cheering on the Green Bay Packers. Most importantly, he loves spending time with his four children, who inspire much of his work and passion.
James’ work is guided by a quote from psychologist Steven C. Hayes: “Because love isn’t everything – it’s the only thing.” He explains, “That reminder helps me focus on the deeper purpose of my work. It’s not just about helping people feel better in the moment, it’s about helping them discover love, meaning, and the ability to truly thrive.”
Western Wisconsin Health is excited to welcome James Roe to our Behavioral Health team and looks forward to the meaningful impact he will make in the lives of patients and families across our community.
